Who we are

Arabian Beverage Company was founded in 1961 specializing in manufacturing sparkling beverages. Over the years in line with the market and consumer trends ABC has successfully launched a range of healthy, good for you beverages for every occasion in Juices, Drinks, Milks and Water. We continue to learn from our consumers and aim to introduce new, high quality, tasty, nutritious beverages in several different formats, flavours and categories to meet the changing needs and lifestyles of our consumers. Products that are good for you and promote a healthy lifestyle. ABC a brand that delivers on quality, promotes a healthy lifestyle and cares about the environment.

Our mission

To provide healthy and refreshing beverages on a successful platform.

Our vision

Aspire to be the leading beverage company in the region.

Our Values

Our approach to work and everything we do with our brands is based on Quality and Our Values, at all times and under all circumstances. This focus on Quality and Values is what keeps us on the right track to ensure we deliver the highest quality products for our consumers and with their well-being at the heart of everything we do.

We work to satisfy our consumers
Our consumers’ health and well-being is our priority, which is why we are committed to delivering products that taste great but always deliver on the highest quality and health standards.

We are always developing
We are continuously investing in research and development in our products, manufacturing processes, packaging and quality control to ensure the highest product quality. We are also reviewing market & consumer research for New Product Development. All this investment to ensure that we understand and deliver products that satisfy our consumers whether it’s our existing product range or the introduction of new products in our portfolio.

We work with ethics
We are keen on communicating with our consumers transparently and with integrity, because our ethics inspire us, and because being consumer focused and trusted is key to our future success.

Our team

Fady Elassad

CEO

Rami Bakkar

Chief Financial Officer

Hassan Badwi

Kuwait Sales Manager

Maher Salman

Marketing Manager

Ali Makki

HR & Admin Manager

Majid Abdulrahman

Supply Chain Director

Saad Al Yehya

Plant Manager

Shurooq Al Khamis

Quality/R&D Director

Contact information